Guides For Trades
These guides cover different ways tradespeople find and win work, compare lead sources, and improve their own marketing.
They also include practical tips on getting the most out of TradeMailer and other tools trades commonly use.
TradeMailer Tips and Best Practices
Turn a printed letter into a direct link to your website or enquiry page, making it easier for homeowners to get in touch — and easier for you to track interest.
A dedicated phone number makes it easier to track enquiries from your introduction letters, respond quickly, and present your business professionally to homeowners.
Create a clear, professional contact point for your introduction letters, making it easier to manage enquiries, respond quickly, and see which replies are coming from your TradeMailer campaigns.
Responding quickly to enquiries from your letters builds trust, reduces competition, and greatly increases your chances of winning the work.
The key details that make an introduction letter clearer, more trustworthy, and more likely to get a response from homeowners.
How to decide how many letters to send each month based on response rates, available planning approvals, and how much work you actually want to take on.
How Trades Get More Work
Planning applications are one of the earliest signs that work is about to happen. This article explains how tradespeople use planning data to introduce themselves early, why letters are often used, and which types of trade work this approach suits best.
Planning leads are not instant enquiries, but they can turn into real work. This article explains when planning leads convert, why some don’t, and how tradespeople improve results over time.
TradeMailer helps tradespeople introduce themselves early to property owners with planned work. This guide explains what TradeMailer does, who it’s best suited for, and when it works well.
Lead sites like MyBuilder and Rated People are widely used, but they aren’t the only way trades win work. This article explains the main alternatives to lead sites and why some trades choose planning-based approaches instead.
Learn how trades can use planning approvals to find better leads earlier — including where planning data comes from, how to contact property owners, and what makes a lead worth chasing.
Planning leads and lead sites work in very different ways. This article explains the differences in timing, competition, and intent, and why each approach suits different types of trade work.
Cold calling and ads aren’t the only way to win work. This article explains how tradespeople use timing, planning data, and professional introductions to get more work without chasing enquiries.
Introduction letters are still effective when they are relevant and well timed. This article explains why letters work, when they don’t, and how tradespeople use them to create early visibility.
Most trades only hear about work once it’s advertised online. This guide explains how some trades get involved earlier, using planning applications and early introductions to win work before competition begins.
Seven practical, real-world ways trades can generate more enquiries — including planning approvals, direct outreach, referrals and early contact with property owners.
Marketing Ideas For Tradespeople
If you only do one piece of marketing for your trade business, it should be setting up and using a Google Business Profile. It’s free, it works, and it’s often the first thing homeowners see when they search for a local tradesperson.
Simple, practical ways to ask customers for Google reviews without feeling awkward — and how to make it easy so more people actually leave them.
Simple changes you can make to your existing website to improve trust, clarity, and enquiries — without paying for a rebuild or learning anything technical.
How to use a Facebook Business Page to build trust, stay visible locally, and pick up more work without relying on ads or constant posting.
Frequently Asked Questions
What is TradeMailer?
How does TradeMailer get the leads?
Why do letters work better than online ads?
Do I need to chase the leads?
Are the letters personalised?
Is there a contract?
Can I change my area or trade later?
Where does your planning data come from?
Pay per letter
Free to set up
No contract
Pause or stop at any time