How QR Codes Can Help You Win More Work (And How to Create One)
QR codes are a simple way to turn a printed letter into a direct link to your business online.
When used in your TradeMailer introduction letters, they make it easier for homeowners to view your work, visit your website, or get in touch — without having to type anything or remember a web address.
What is a QR code?
A QR code is a square barcode that can be scanned using a smartphone camera.
Once scanned, it instantly opens a web link. No apps required. No effort for the homeowner.
That link could take them to:
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Your website
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A quote or enquiry page
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A gallery of recent work
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A contact form
In short, it connects a physical letter to a digital action.
Why QR codes are worth using in introduction letters
They reduce friction
If someone likes your letter, a QR code lets them act straight away. There’s no need to save the letter, type in a website later, or search for your business again.
They feel familiar and trustworthy
Most people are used to scanning QR codes now. It doesn’t feel technical or salesy — just convenient.
They work perfectly with direct mail
Letters are physical. Phones are always close by. QR codes bridge that gap neatly.
They help you track interest
If your QR code links to a specific page, you can see how many visits or enquiries came directly from your letters. That makes it easier to understand what’s working.
How QR codes work inside TradeMailer
TradeMailer allows you to add your own QR code image directly into your letter.
When writing your letter of introduction (using a template or your own wording), you can upload a QR code and place it wherever it fits best in the layout — usually near your contact details or call to action.
This gives you full control over:
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Where the QR code sends people
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Where it appears in the letter
How to generate a QR code (step by step)
Creating a QR code is quick and free.
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Choose the page you want to link to
This might be your website, a “request a quote” page, or a simple contact form. -
Use a free QR code generator
Search online for “free QR code generator”. There are plenty of options. -
Paste in your link
The generator will instantly create a QR code for you. -
Download the QR code image
Save it as a PNG or JPG file. -
Upload it into your TradeMailer letter
Place it where it makes sense in the letter layout.
That’s it — no design skills required.
What should your QR code link to?
For best results, avoid linking to a generic homepage if possible.
Good options include:
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A dedicated enquiry or quote page
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A short page showing recent projects
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A page written specifically for homeowners in your area
The clearer the next step, the more likely someone is to take it.
Best practice tips
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Tell people what the QR code is for
For example:
“Scan the QR code to view our work or request a quote.” -
Make sure the page works well on mobile
Most scans happen on phones. -
Still include your phone number and website
Some people prefer to call or type — give them options. -
Keep it simple
One QR code with one clear purpose works best.
In summary
QR codes are:
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Free to use
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Easy for homeowners
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Ideal for direct mail
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A simple way to increase response rates
If you’re already sending letters through TradeMailer, adding a QR code is a small extra step that can make a noticeable difference.
Sometimes the best marketing improvements are the simplest ones.
To understand how QR codes fit into the wider approach, it helps to read what TradeMailer is and who it’s for.
You may also want to see why introduction letters still work for trades.