What is TradeMailer and who is it for?
TradeMailer is a service that helps tradespeople introduce themselves to property owners who have submitted relevant planning applications. Instead of relying on adverts, lead sites, or cold calling, TradeMailer uses publicly available planning data to time professional introduction letters when projects are being planned.
It is designed for trades who want earlier visibility, better conversations, and more control over the type of work they go after.
What TradeMailer does
TradeMailer monitors local council planning applications and matches them to specific trades and types of work.
It then:
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Identifies relevant applications
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Matches them to your trade and chosen areas
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Sends professional introduction letters to property owners
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Tradespeople do not receive leads or enquiries through a platform. Instead, property owners contact the trade directly if they want to start a conversation.
What TradeMailer does not do
TradeMailer is not:
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A lead site
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A quoting platform
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A bidding system
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A pay-per-lead marketplace
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There are no shared enquiries, no competition dashboards, and no pressure to respond instantly.
Who TradeMailer is best suited for
TradeMailer works best for tradespeople who:
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Work on planned or permission-based projects
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Want fewer, higher-quality conversations
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Prefer early introductions over late-stage bidding
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Are happy building a pipeline of future work
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This includes trades such as:
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Glazing companies
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Renewable energy companies (solar, heat pumps, upgrades)
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Arborists involved in tree works or access changes
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Trades working on extensions, renovations, new builds or structural work
Who TradeMailer may not be suitable for
TradeMailer may not be the right fit for trades that rely on:
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Emergency or reactive call-outs
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Same-day or short-notice jobs
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Very small one-off repairs
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Because planning-led work takes time, it suits trades focused on forward planning rather than instant demand.
How TradeMailer fits alongside other methods
Many tradespeople use TradeMailer alongside:
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Word-of-mouth referrals
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Google Business Profiles
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Existing customer work
Some also use ads or lead sites for short-term enquiries, while using TradeMailer to build future work and reduce reliance on paid leads over time.
What results should trades expect?
TradeMailer is not designed for instant results.
Instead, tradespeople typically see:
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More relevant enquiries
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Fewer price-driven conversations
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Better timing with property owners
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A steadier flow of planned work
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Success depends on consistency, relevance, and patience.
Why some trades prefer this approach
Tradespeople often prefer TradeMailer because:
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It feels professional, not intrusive
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It puts them in control of the work they target
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It avoids bidding against multiple other trades
For many, it becomes a quieter but more sustainable way of winning work.
The core opportunity comes from getting work from planning applications.
The method itself is explained in why introduction letters work.