How to Get More Google Reviews (Without Feeling Awkward)
Google reviews are one of the most powerful tools a tradesperson can have. They help you appear higher in local searches, build trust with homeowners, and often influence who gets the call before anyone even visits a website.
The problem is, most tradespeople feel uncomfortable asking for reviews — or they leave it too late and miss the opportunity.
The good news is, getting reviews doesn’t need to feel pushy or awkward if you approach it the right way.
Why Google reviews matter so much
Reviews help homeowners make quick decisions. When someone sees several positive reviews, it reassures them that others have trusted you and been happy with the work.
They also affect where you show up on Google. Businesses with more reviews, and recent reviews, tend to appear higher in local search results.
Even a small increase in reviews can make a noticeable difference.
When to ask for a review
Timing is everything. The best time to ask is when the customer is clearly happy — usually right after the job is finished and signed off.
If you wait too long, people forget. If you ask too early, it feels rushed. Aim for the moment when they’ve just said something positive about the work.
What to say (keep it simple)
You don’t need a script or a sales pitch. A simple, honest request works best.
Something like:
“Thanks again for the work — if you’ve got a moment, I’d really appreciate a quick Google review. It helps a small business like mine a lot.”
That’s it. No pressure, no awkwardness.
Make it as easy as possible
The easier it is, the more likely people are to do it.
Send a direct link to your Google review page by text or email. Don’t ask them to search for you or figure it out themselves.
If they have to think about it, they probably won’t do it.
How many reviews should you aim for?
There’s no magic number, but consistency matters more than volume.
A steady flow of new reviews looks more natural than a big burst followed by nothing. Even one or two reviews a month can keep your profile looking active and relevant.
What if someone doesn’t leave a review?
That’s normal. Not everyone will.
Don’t chase people repeatedly. One polite request is enough. Focus on the next happy customer instead.
Over time, reviews build up naturally.
What about negative reviews?
They happen occasionally, even to good trades.
If you get one, respond calmly and professionally. A polite reply often reassures future customers more than a page of perfect reviews.
Never argue publicly. How you respond matters more than the review itself.
In summary
Google reviews play a huge role in how homeowners find and choose tradespeople. By asking at the right time, keeping it simple, and making the process easy, you can collect more reviews without feeling awkward or pushy. Small, consistent efforts here can lead to more enquiries and better-quality work over time.
Reviews are closely tied to how your Google Business Profile performs — see using Google Business Profile to win more work.
Reviews also reinforce trust created by letters, which is explained in why introduction letters work.