Glazing planning leads + letters

TradeMailer sends your introductory letter to property owners who have just had planning approved for projects in the areas you cover.

Show me some leads

Free to set up

Pay per letter

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What TradeMailer does

Be one of the first businesses property owners hear from

Most businesses only hear about projects once the property owner has started looking for suppliers. TradeMailer changes that by sending your introductory letter just after planning permission has been granted, putting your business in front of them right at the start of their project.

Reach property owners earlier

Your letter arrives just after planning approval, before most businesses even know the project exists and before the property owner starts looking for suppliers.

Target the jobs you want

Choose the postcode areas you cover and the types of projects you want to target, so your letters are only sent to the kinds of jobs that suit your business.

Stand out in the post

A well-written letter sent under your branding feels more personal and more memorable, helping your business stand out from online ads and the usual digital noise.

Build an early advantage

Reaching property owners while their project is still taking shape gives your business the chance to make an early impression and build a relationship before others get involved.

Speak to people with real projects

Planning permission usually means a project is moving forward, so your letter reaches property owners who are more likely to need what you offer.

Strengthen your marketing mix

Add direct mail as another way to reach property owners at the right time, alongside the marketing you already do.

How it works

Step 1.

Choose the postcodes

Select the postcode districts you want to cover so your letters are only sent in the areas you actually want to work.

Step 2.

Choose the work you want

Select your type of business, the types of properties you want to target and any other filters, so your letters go to the kinds of projects that suit your business.

Step 3.

Build your letter

Create your letter with your branding, contact details, message and QR code if you want to track scans. We also offer a free letter writing service to help you get the message right.

Step 4.

We get to work

Our platform scans planning applications and sends out personalised letters directly to homeowners

Step 5.

Person on the phone receiving a response

Get results

Once you're set up, we monitor planning approvals, match suitable projects to your criteria and send your letters on your behalf, so you can focus on running your business.

Start sending letters

Why this works

Direct mail lands just as a real job gets the go-ahead

These are not cold lists. They are real approved planning projects, which means the property owner is already moving towards starting work. A personalised letter arriving at this point puts your business in front of the property owner just as they begin looking for suppliers.

A letter stands out

In a world where most marketing happens online, a letter landing on the doormat feels different. It is physical, addressed to them and more likely to be noticed. That gives your business a better chance of being remembered than another digital message appearing on a screen.

Timing matters

You are reaching property owners just after planning approval, before they start searching online and before other businesses begin competing for their attention. That early timing helps your business get noticed sooner and can give you an advantage before the usual competition appears.

Works alongside your existing marketing

This is not about replacing your website, ads or referrals. It gives you another way to reach property owners at the right time. Used alongside your existing marketing, it helps put your business in front of people while their project is just getting started.

Feels more personal

A letter addressed directly to the property owner feels deliberate and considered, rather than another online ad or generic marketing message. That more personal approach can help build familiarity and trust before the property owner starts speaking to multiple suppliers.

Pricing

Simple pricing, charged per letter

Choose the number of letters that suits your business, then use the calculator or packages below to get an idea of cost.

Starter

40 letters

120

A focused local drop to test response in a few postcode districts.

  • Best for a first campaign
  • Good for a tight local patch
Get started

Most Popular

100 letters

285

A stronger campaign size for regular local visibility across more areas.

  • Save £15
  • Great for multiple districts
Get started

Growth

150 letters

410

A solid package for trades building a steadier pipeline month to month.

  • Save £40
  • Broader local reach
Get started

Momentum

200 letters

525

Table stakes for wider or metropolitan areas.

  • Save £75
  • Ideal for consistent campaigns
Get started

Scale

300 letters

745

For wider regional or big city coverage.

  • Save £155
  • Best for ongoing outreach
Get started

Nationwide

Custom

For larger national campaigns or broader managed coverage across the UK.

Volume pricing at £2.20 per letter on all purchases over 200. Pick postcode districts across the whole of the UK

Get started

Pricing calculator

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Estimated monthly cost
285.00

How pricing works

You choose how many letters you want to send each month, and pricing is based on that number.
The more letters you send, the lower the cost per letter becomes.
You are not tied into a contract, and if you do not use all your letters in one month, they roll over to the next.
The packages above are there to give you a rough idea of what most businesses start with, but you can choose any number of letters you like.

Proof is in the pudding

Proven with local trades.

““The leads have been spot on. Proper local jobs, not the usual rubbish you get from other sites.””

Clive Ash, Window Installer

““Been on MyBuilder for years but got fed up paying just to quote. TradeMailer’s miles better.””

Jon Simmons, Builder

““I’m getting genuine enquiries from people who actually want the work done. Can’t fault it.””

Paul Steward, Solar Installer

Guides

Keep the pipeline moving between campaigns.

Straightforward reads on planning leads, outreach timing, and how TradeMailer fits into a trade business that wants better work.

View all articles

TradeMailer guide

Getting work from planning applications

Learn how tradespeople get more work, why planning date shows real intent and how early introductions can lead to better quality jobs.

Read article

Frequently asked questions

Quick answers to your questions

View all FAQs

TradeMailer sends personalised letters to property owners with a recently approved planning application, helping trades reach them before other businesses know the job exists.

TradeMailer scans planning applications daily and matches approved projects to your trade and postcode areas, so only real eligible jobs are included.

A personalised letter feels genuine, builds trust and arrives when the property owner is deciding which trades to speak to, so it stands out more than a typical online ad.

No. If a property owner is interested, they contact you directly using the business details shown on the letter.

Yes. Each letter is written around the property owner’s actual project and introduces your business in a friendly, professional way.

No. There is no minimum term, you control your monthly credits and you can cancel at any time.

Yes. You can update your postcode areas, job types and even your introduction letter whenever you need to.

TradeMailer monitors planning applications from local councils across the UK, and once an application is granted it can be included in the matching system.