What is TradeMailer and who is it for?

TradeMailer is a service that helps tradespeople introduce themselves to property owners who have submitted relevant planning applications. Instead of relying on adverts, lead sites, or cold calling, TradeMailer uses publicly available planning data to time professional introduction letters when projects are being planned.

It is designed for trades who want earlier visibility, better conversations, and more control over the type of work they go after.

What TradeMailer does

TradeMailer monitors local council planning applications and matches them to specific trades and types of work.

It then:

Identifies relevant applications

Matches them to your trade and chosen areas

Sends professional introduction letters to property owners

Tradespeople do not receive leads or enquiries through a platform. Instead, property owners contact the trade directly if they want to start a conversation.

What TradeMailer does not do

TradeMailer is not:

A lead site

A quoting platform

A bidding system

A pay-per-lead marketplace

There are no shared enquiries, no competition dashboards, and no pressure to respond instantly.

Who TradeMailer is best suited for

TradeMailer works best for tradespeople who:

Work on planned or permission-based projects

Want fewer, higher-quality conversations

Prefer early introductions over late-stage bidding

Are happy building a pipeline of future work

This includes trades such as:

Glazing companies

Renewable energy companies (solar, heat pumps, upgrades)

Arborists involved in tree works or access changes

Trades working on extensions, renovations, new builds or structural work

Who TradeMailer may not be suitable for

TradeMailer may not be the right fit for trades that rely on:

Emergency or reactive call-outs

Same-day or short-notice jobs

Very small one-off repairs

Because planning-led work takes time, it suits trades focused on forward planning rather than instant demand.

How TradeMailer fits alongside other methods

Many tradespeople use TradeMailer alongside:

Word-of-mouth referrals

Google Business Profiles

Existing customer work

Some also use ads or lead sites for short-term enquiries, while using TradeMailer to build future work and reduce reliance on paid leads over time.

What results should trades expect?

TradeMailer is not designed for instant results.

Instead, tradespeople typically see:

More relevant enquiries

Fewer price-driven conversations

Better timing with property owners

A steadier flow of planned work

Success depends on consistency, relevance, and patience.

Why some trades prefer this approach

Tradespeople often prefer TradeMailer because:

It feels professional, not intrusive

It puts them in control of the work they target

It avoids bidding against multiple other trades

For many, it becomes a quieter but more sustainable way of winning work.

The core opportunity comes from getting work from planning applications .

The method itself is explained in why introduction letters work .