Adam the Dorset glazier who wanted earlier conversations

More real results from local trades

Adam is a Dorset-based glazier who wanted to reach customers earlier, before they were comparing multiple quotes. Here is how TradeMailer has worked for him.

The challenge

Adam runs a glazing business in Dorset and was getting plenty of price-shoppers through comparison sites. Those enquiries could be hard work, and by the time customers got in touch they were often already comparing several companies.

He wanted a way to reach people earlier, before they had five other companies round to quote.

What changed with TradeMailer

With TradeMailer, letters go out to homeowners who have just had planning approved, so the conversation starts differently. People already understand why he is contacting them, and it feels far more natural than a cold call or a generic ad.

Instead of competing for attention after a homeowner has entered the quote-comparison stage, Adam is able to introduce his business earlier in the decision process.

The result

Adam says the system generates decent monthly enquiries that he probably would not have seen otherwise. In his view, it has increased monthly sales by around £25,000.

It has also become a regular part of his marketing rather than something he has to manage constantly.

A simple pattern across trades

While every business is different, the same benefits come up again and again: homeowners understand why they are being contacted, conversations feel warmer than ads or cold calls, enquiries tend to be more relevant, and the system runs quietly in the background.

TradeMailer is not about flooding trades with leads. It is about putting your name in the right place at the right time.